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In 2007, Google declared a marketing campaign versus compensated inbound links that transfer PageRank. On June fifteen, 2009, Google disclosed which they had taken steps to mitigate the consequences of PageRank sculpting by use in the nofollow attribute on back links. Matt Cutts, a perfectly-identified software program engineer at Google, announced that Google Bot would not take care of nofollowed inbound links in the exact same way, to forestall Search engine optimization company suppliers from working with nofollow for PageRank sculpting.
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